Visual Marketing: Content That Isn’t Essays
A few weeks ago, I wrote a piece about how writing isn’t as hard as people make it seem. Of course, that’s easy for me to say. If you find that you still hate writing, it’s not the end of your website. Visual marketing is a huge part of the business and is becoming an ever bigger part of the internet. Visual marketing is made of of pictures, cartoons, infographics, videos, doodles, and whatever else is visual.
The reason visual marketing works is that people like looking at things more than they like reading things. Pinterest is a perfect example of this. Pinterest is a rapidly growing social media platform that revolves around images, or at the very least brief quotes juxtaposed over nature scenes or in fancy fonts. People pin images they like to their virtual bulletin boards, and these images appear on the feed of their followers. Should their followers like said images, they have the option to “repin” them onto their own boards.
Image sharing has increased in other social media sites as well. Pictures are shared and liked much more often than simple text, and thanks to Facebook’s new system of filtering what shows up on your feed, they show up more often than simple text. The new updates to Google’s search ranking algorithm are also placing less importance on the volume of text and more value on how much your content is shared – so if you have an image-heavy blog post, it will likely be shared more than a simple text post, and your blog will rank higher.
Now that you’re convinced that visuals are good, which are most effective? In the spirit of visual marketing, here are a bunch of pictures:
Personal photos of you and your business team puts a human face on your website. I don’t know about you, but I trust the people at FourtySeven Media. A lot of companies find that using these kinds of visuals will dramatically increase sales. Though it’s not usually appropriate for standard ecommerce websites to have personal photos on the home page (mostly because it clashes with the design), they go very well on the About Us page and on your blog.
Raw data doesn’t have to be dull, and you don’t have to be a great fiction writer to make it interesting. The use of infographics has exploded in the past few years, so much so that websites like Visual.ly have popped up to offer easy tools to create your own infographics. Some of the best infographics are the simplest, as seen above. Turn a bar graph into a flag and you’ve got one sweet graphic.
Can you barely draw? Then you could potentially be an Internet cartoonist. The cartoon above is an amazing example of a simple visual illustrating a point better than an ebook and five infographics combined. A bunch of people holding signs and you immediately understand how difficult it can be to sell things on the Internet. If you don’t like writing but have a pen and a scanner, give drawing a try.
Would Twitter be as successful as it is today without the iconic bird mascot? I have no idea, but having an animal/robot/cartoon dude as a logo or mascot helps to make your brand more recognizable. If you can come up with a unique mascot, you’ll stand out even more from the masses. Plus, every time someone sees something similar to your mascot, there’s a chance they’ll think of you. Ever seen a blue bird and felt the urge to check your Twitter account?
Another easy way to be able to cut down on your writing is to take pictures of your product being used. Square only needs three short sentences on their homepage to tell you all the basic information you need to know about their product. This is all thanks to the picture of someone using their credit card scanner device. These can be used to replace written content in blogs as well. Take a bunch of pictures of you using your product, post it on your blog and call it a photoblog. As long as it’s good, no one will complain.
Do everything you can to keep your website from becoming homework. If you don’t like writing, visuals not only count as content, it’s often the preferred type of content for users. Drawing, photography, movie making, design – as long as it’s quality, original content, it will help your website. Find the one you like best and enjoy yourself.