Visual Marketing: Content That Isn’t Essays
A few weeks ago, I wrote a piece about how writing isn’t as hard as people make it seem. Of course, that’s easy for me to say. If you find that you still hate writing, it’s not the end of your website. Visual marketing is …
Preparing for Cyber Monday: 5 Simple Ways to Improve Conversion Rates
Cyber Monday is almost upon us – the glorious day that will hopefully net you enough sales to be able to buy your kids all those fabulous presents they’ve been demanding. If you haven’t heard, Cyber Monday is a day following Black Friday wherein all the people …
Improve Your SEO Doing Things You Already Do
When you hear the words “Search Engine Optimization,” to you that might mean something like “High Tech Internet Computer Programmer Voodoo.” However, it’s become quite a bit simpler in recent months as Google weeds out the SEO tricksters and cheaters and rewards those who clearly …
How To Go Viral
Just kidding! I can’t tell you how to make things go viral. That would be like telling you how to make a timeless work of art. Plenty of people go to art school for years and are never able to create a masterpiece. Some people …
Rethinking Your Linking
If you haven’t already seen it, SEOmoz had a very special Whiteboard Friday video blog about the changes in link building practices that are emerging due to the recent Google SEO algorithm updates. What it boils down to is that the cheap and easy ways …
Relationship Building: Out of the Internet Dark Ages
Back in what we might now consider the Dark Ages of the Internet, spam was as rampant as the plague. People could boost their search engine rankings with cheap “link building” strategies like posting brief and pointless comments on blogs and articles. Google is now …
Content Writing: It’s Not As Hard As You Might Think
You may have heard of the importance of creating original, useful, high quality content in terms of getting people to your website. You may also be in a pit of despair at this point if you’re one of those people who consider themselves to be …
Real World Lessons in Online Reputation Management: The KitchenAid Tweet Fiasco
There are a few easy and obvious rules to follow for publishing content if you’re a business: Stay out of politics See step 1 Most people (except political organizations, of course) already know and follow these rules, but occasionally an event will transpire to remind …
The Right Social Media for Your Business
There’s a lot of social media platforms out there, and by no means should you try to tackle all of them. You only have so many hours to work with, so unless you have money in the budget to hire a full time social media …
Why Google is Like Having an Overbearing Mother-in-Law…
That’s right Google, I called you an overbearing mother-in-law, and a snooping one at that. Now, granted, not everyone has an overbearing mother-in-law, but we certainly all understand the reference. Pushy, judgmental, constantly in your business, and searching through every last detail of your life …
