Support Articles

/Support Articles

Visual Marketing: Content That Isn’t Essays

A few weeks ago, I wrote a piece about how writing isn’t as hard as people make it seem. Of course, that’s easy for me to say. If you find that you still hate writing, it’s not the end of your website. Visual marketing is a huge part of the business and is becoming an […]

By |November 29th, 2012|Support Articles|0 Comments

Preparing for Cyber Monday: 5 Simple Ways to Improve Conversion Rates

Cyber Monday is almost upon us – the glorious day that will hopefully net you enough sales to be able to buy your kids all those fabulous presents they’ve been demanding. If you haven’t heard, Cyber Monday is a day following Black Friday wherein all the people who stayed home on Friday get on their computers and […]

By |November 20th, 2012|Support Articles|0 Comments

Improve Your SEO Doing Things You Already Do

When you hear the words “Search Engine Optimization,” to you that might mean something like “High Tech Internet Computer Programmer Voodoo.” However, it’s become quite a bit simpler in recent months as Google weeds out the SEO tricksters and cheaters and rewards those who clearly put consistent effort into their website. What that means for […]

By |November 16th, 2012|Support Articles|0 Comments

How To Go Viral

Just kidding! I can’t tell you how to make things go viral. That would be like telling you how to make a timeless work of art. Plenty of people go to art school for years and are never able to create a masterpiece. Some people with a Master’s degree in marketing will never create a […]

By |November 1st, 2012|Support Articles|0 Comments

Rethinking Your Linking

If you haven’t already seen it, SEOmoz had a very special Whiteboard Friday video blog about the changes in link building practices that are emerging due to the recent Google SEO algorithm updates. What it boils down to is that the cheap and easy ways to get links to your website are now being ignored […]

By |October 25th, 2012|Support Articles|0 Comments

Relationship Building: Out of the Internet Dark Ages

Back in what we might now consider the Dark Ages of the Internet, spam was as rampant as the plague. People could boost their search engine rankings with cheap “link building” strategies like posting brief and pointless comments on blogs and articles. Google is now vaccinating blogs against this plague with its new algorithm updates, […]

By |October 19th, 2012|Support Articles|0 Comments

Content Writing: It’s Not As Hard As You Might Think

You may have heard of the importance of creating original, useful, high quality content in terms of getting people to your website. You may also be in a pit of despair at this point if you’re one of those people who consider themselves to be “not a writer.”

Balderdash, I say!

Some people will tell you that […]

By |October 11th, 2012|Support Articles|0 Comments

Real World Lessons in Online Reputation Management: The KitchenAid Tweet Fiasco

There are a few easy and obvious rules to follow for publishing content if you’re a business:

Stay out of politics
See step 1

Most people (except political organizations, of course) already know and follow these rules, but occasionally an event will transpire to remind us of the importance of avoiding hot button topics like the plague. On […]

By |October 8th, 2012|Support Articles|0 Comments

The Right Social Media for Your Business

There’s a lot of social media platforms out there, and by no means should you try to tackle all of them. You only have so many hours to work with, so unless you have money in the budget to hire a full time social media manager, you’ll need to choose carefully. First, you need to […]

By |October 4th, 2012|Support Articles|0 Comments

Why Google is Like Having an Overbearing Mother-in-Law…

That’s right Google, I called you an overbearing mother-in-law, and a snooping one at that. Now, granted, not everyone has an overbearing mother-in-law, but we certainly all understand the reference. Pushy, judgmental, constantly in your business, and searching through every last detail of your life to amass a list of disqualifiers that make you not […]

By |October 1st, 2012|News, Support Articles|0 Comments