Stand out, don’t blend in
In today’s competitive market, you need an edge in order to get noticed. Since the consumer-wide acceptance of ecommerce sites on a global scale has taken hold, it seems as though everybody is trying to compete for a slice of the retail market. So how can you position yourself to be seen by the consumers? The answer is simple, and it all starts with traditional internet marketing services.
Promoting a web site by earning high organic rankings through search engine optimization is one of the primary forms of traditional internet marketing. All of the major search engines rank sites based on complex mathematical algorithms that weigh the characteristics of not only the web site and its pages, but also by the quantity, quality, and structure of its inbound and outbound links.
It’s important to note that each search engine has its own algorithm and that these formulas change periodically. Consequently, a site’s rankings will often move around from period to period and produce slightly varied results between different search engines. Part of our job at eCommerce Positioning is to follow these variations and help our clients determine if and when changes need to be made. The other part of our SEO service is to help you optimize additional areas of your site such as:
- Keyword Research & Analysis
- Optimized Keywords
- Submissions to Major Search Engines
- Link Popularity Campaign
- Search Engine Rank Monitoring
- Implementation Consulting & On-Going Review
- Homepage Content Relevancy
- W3C Valid Format
- Cross Engine Optimization
- Static Link Mapping
- XML Sitemap
What is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via organic search results. In general, the higher on the page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO targets different kinds of searches including image search, local search, video search, and industry-specific vertical search engines. This gives a website web presence.
Webmaster Tools Set-up & Live Tutorial–W3C Compliance Review—Live Technical Support—
|Keyword Research & Analysis|
|Cross Engine Optimization|
|Report XML Site Map|
|Link Reputation Analysis||–|
|Submissions to Directories||–|
|Monthly Keyword Density Summary Reports||–||–|
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another excellent SEO strategy. Give us a call today to speak to a representative to see what marketing package is right for your website.