Search Engine Marketing

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion. Other sources, including the New York Times, define SEM as the practice of buying paid search listings.

Search Engine marketing includes web 2.0, directory submissions,link campaign,blogs and rss syndications. Also it will help to target the trends of special interest like topics, forums and other source of communications twitter, facebook, myspace, digg.com and other resources like social media, social networking and social bookmarking.